Online Dating Platform “Mock-up”
The following is a rejuvenation Integrated Marketing Plan for the social media dating platform Bumble. This plan creates trust and visibility through streaming a documentary on Netflix. This would broaden the target market and create trust in potential users. To complete this project I conducted primary and secondary research to back up my plan. Conducting an in person interview provided personal insight on what is preventing a demographic from going on these platforms with their hectic schedules. This was completed this Fall 2019 at my internship to fine-tune my strategy, pitching and execution of planning.