Since we’re being “honest” here, I have to admit—I wasn’t the student that filled their time in-between periods making note cards for an economics test. (Shhh…) What I did fill is my composition books with original ideas, illustrations, copywriting, and doodles. Some of my best ideas come at inconvenient times— I am left with no choice but to clock out of pre-calc or pull over my car to jot down an idea.
Here is the result of those aha moments!
PROMPT: Take your favorite childhood book and write a phrase that summarizes the book.
PROMPT: How do you come up with ideas?
I did an expectation vs. reality comparison which is trending on social media platforms and correlation to my creative process. The expectation is that ideas process is clean cut every-time. That isn’t the case for every idea. The reality of my personal experience of coming up with my creative and original ideas come from trusting the process. You can see that both get done at the same time.
PROMPT: Back to the Basics - ABC’s of what inspires me. It took a comical but honest approach.
PROMPT: Create a Storyboard in 20 minutes for a commercial with slogan that summarizes video ad.
Summary/Concept:
Scene 1 : BREAKING NEWS! Santa shuts Amazon’s Doors because people lost the true meaning of Christmas. Scene 2: People go to the headquarters to riot the shut down days before Christmas.
Scene 3: The next scene jumps to “Christmas Morning” children run down the stares and scream “MOM” (Disappointed that santa didn’t come) Scene 4: Its chaos as the parents wake up. The one little girl is crying “Asking her parents what she did wrong to be on the naughty list” Parents are confused what to do and say because they perceive It’s Christmas morning (They look at each other with an expression of— “I thought you put out the gifts”). Mom goes, “Alexa what is todays’ date?” Scene 4 :Mom is awoken by her Alexa playing a Christmas song and wishing her a Merry Christmas as her alarm goes off. She is startled but relieved that it was just a bad dream. Scene 5:She then signals Alexa for Christmas music to play around the house. You see each kid wake up with the Christmas joy and excitement in their eyes as they cascade down the steps and open their gifts.
Scene 6: Wife/Mom nudges her husband saying I had the worst dream last night. He responds about… (Before she has time to respond the next scene occurs this to create anticipation for what she is going to say next and then additionally to preserve the secret that she just dreamed of her holiday Procrastinating shopping being sabotaged but it cant be possible because amazon delivers 24/7.) Scene 7: It flips to the amazon logo with the words — While you dream. We Deliver. (After the anticipation for what the wife was going to respond to her husband the Amazon logo with the words “While you dream we deliver” that capitalizes on their relentlessly reliable online shopping services even during the holidays.
Prompt: Use a picture of a drawing or doodle in different ways
Portraying a different meaning through color and design can send entirely different message to viewers. My goal was to make every piece evoke a different emotion, story and style.
Tangibility is an important element to consistently producing original concepts. Whether it’s slapping paint on a canvas, changing the pen or pencil I’m using, or changing my scenery when I feel stuck. From my personal experience this is my minds process of making room for more ideas. Living in such a digital world has led me to the discovery of my need to use my hands to create. It puts my mind in what I refer in my creative process as
“The Magical Land of Flow”.
